• Our 10 Favorite Podcasts

    With the holidays now upon us, we often cheat and begin to look ahead to areas for growth in 2018. So in the spirit of positive change, why not subscribe to a killer podcast? Here are 10 of our personal favorites: The Paid Search Podcast | A Weekly Podcast about Google AdWords and PPC Hosted […]

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  • Don’t Think Too Hard

     Several years ago, at a tradeshow cocktail reception, a colleague introduced me to a small group of associates as “a thinker.” I sensed some duplicity in his compliment; afterwards, I asked him what he meant. Inhibitions gone by this point, he explained that I sometimes “overthink” things. After thinking long and hard about it, I […]

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  • Tips for 2018: Communications Planning for Financial Services Companies

    As financial services companies continue their strategic planning for calendar 2018, it’s important to develop a communications plan to support the approved business objectives. Equally important is to have that communications plan and corresponding budget finalized and approved during the fourth quarter of 2017 in order to “hit the ground running” in January of the […]

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  • The Shocking Truth about Data

    Data is essential to and inextricably involved in marketing. It informs every step of the marketing journey, from the development of strategy to the execution of creative, from media spending to social geotargeting. It’s quite impossible to overstate the importance of data. So please forgive my bluntness, because there’s no gentle way to drop this […]

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