As you build your health system’s brand strategy, look beyond the bright shiny objects of technology, specialties, and research. Make sure you also focus on human-centered values that matter to everyone.
Addressing society’s persistent struggle with substance use is one of our highest public health priorities. It is among the most important and impactful work that we do. To really move the needle, we need to understand the complex human factors at play.
Marketing and media outlets often tout the rapidly expanding variety of paid media channels, but more choice doesn’t always mean better results. “As more channels emerge, we find ourselves navigating a more complex media ecosystem,” says Katelyn Thompson, RDW Group Media Director and agency principal. “Our solutions and best results come from carefully aligning media…
Effective professional learning must align closely with real job responsibilities and role-specific skill sets. It is vital, therefore, that academic institutions clearly differentiate their professional programs from general continuing education.
As RDW Group further embraces artificial intelligence, we’ve been using an AI note-taking app for internal (and some client) meetings. It has very quickly become clear that the app provides incredible efficiency and facilitates more effective collaboration.
As more people seek virtual care and tools, organizations like yours must expand their digital services. Of course, all of this assumes that your technology partners are thoroughly vetted and evaluated for security and HIPPA readiness.
Our ongoing collaboration with the Center for the Study of World Religions at Harvard Divinity School is a visionary publishing project with the highest aesthetic and scholarly standards. It has also become a masterclass in what exceptional client–agency collaboration looks like.
Recent interviews with staff from the Rhode Island Department of Health deepened our understanding of the many ways public health professionals touch every corner of our community — and gave us a greater appreciation for their unwavering dedication to their work.
As regular undergraduate application deadlines near, it’s a timely reminder for you to look beyond your institution’s traditional differentiators and marketing messages. Rankings, academic programs, residence halls, internships, and athletic facilities are still relevant, but they no longer tell the full story.
Help us give a warm welcome to RDW’s newest Controller, Michelle Costa. Take a minute to learn a little more about her, and you’ll see why we’re so excited to have her on the team.
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