By now, we all should have a solid understanding of the differences between the Business to Business (B2B) and Business to Consumer (B2C) markets. B2B vs B2C marketing tactics have long been a topic of conversation. With digital marketing continuing to grow in popularity (and effectiveness), it’s important we understand how to get our messages…
It’s no secret that the higher education landscape has become more competitive. According to a 2015 Gallup and Inside Higher Ed study, 58% of admissions directors said they did not meet their enrollment goals. And though higher education is known for restricted budgets and big asks, schools are investing more in branding and marketing. In…
Take a look at your current student enrollment marketing approach. What does it include? If yours is like most higher-ed institutions, you have a thoughtfully designed website, well-managed social properties, a solid email marketing program, and a paid media strategy designed to attract qualified leads. The catch is that, in the mad rush to launch…
With so much competition in the higher education space, sometimes it can feel impossible to differentiate your institution. And that’s because it’s incredibly challenging. In years past, the key to college and university branding might’ve been killer direct mailers or beautiful collateral. While both of those examples are still important, the current climate requires cutting…
Podcasting has experienced steady growth in mainstream media and culture and has created new opportunities for marketers and organizations. Podcasts are on-demand radio shows that are available to listeners across a variety of applications and websites, most commonly with a mobile device or computer. The content is typically free to download and listeners have the…
We all know how quickly hours can pass as you meticulously comb through AdWords keyword planner ideas or the time put into reviewing performance and analyzing data. Most days a detailed, thorough analysis is necessary. But what if time is not on your side? Or maybe, you just want to quickly pop in and get…
With so much emphasis on content marketing and inbound, oftentimes marketers feel pressure to churn out stacks upon stacks of content, in the form of blog posts, videos, downloadable resources (don’t forget to gate the content!), social media posts, infographics, and more. The demand for such content can be daunting, and most marketing teams aren’t…
Learn strategies to enlist the help of social media for higher education marketing throughout the student journey. By now you’ve likely heard that social media is a necessary part of the marketing mix. You may have even experienced some ways it has positively impacted your institution. After all, the average university posts to social media at…
If you’ve ever wondered what journalists and reporters look for in a pitch, you’re not alone. Getting your content in front of them is not an easy task. Your company has a great story to tell – maybe it’s a new product or project that could transform the future of your industry. You send out…
Larry Bird once said, “It doesn’t matter who scores the points, it’s who can get the ball to the scorer.” You could probably say the same about most marketing and sales teams. We marketers work tirelessly; creating countless campaigns to generate leads and pass them on to our sales superstars for what we hope will…
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