Not long ago, in a place way down under, a well-meaning supermarket chain asked Twitter followers to fill in the blank for the following statement, “I became an ALDI lover when I tasted ____ for the first time.” Predictably, the outcome wasn’t great. What followed was an onslaught of jocular wordplay one user called…
Now, more than ever, there are tools and methods available to allow marketers to understand what makes people tick. It is crucial we appreciate the wants, needs, and habits of each and every one of our personas to be relevant in an incredibly competitive marketplace, like healthcare marketing.
In the fight over search engine results dominance, is there a clear winner between SEO and SEM?
The answer is: not really. In fact, Search Engine Optimization and Paid Search can work together.
Since Google’s algorithm updates the past several years, there has been much speculation around the “death” of SEO.
With the advent of digital marketing, measuring the key performance indicators of your marketing campaigns has not only become possible, but much easier than the guesswork and trend analysis used in the days of purely traditional advertising. There are many different methods of measurement available.
Encouraging strangers to talk to one another can be difficult. Not many people find it easy to share information about themselves with people they just met, even on social media. This is where icebreakers come in handy. Breaking the ice in a group usually helps people feel more comfortable to join in a group discussion. Many…
There’s a lot of talk these days about the challenge of “hard to reach” audiences. Many times, these demographic groups or population segments are not truly difficult to engage. They just live outside the daily experience and cultural competence of many agency and client communicators. How can your healthcare institution – which actually does the…
What is a buyer persona? Have you ever been served an ad for jeans that better suit your mom? Or received an email hyping pool cleaner in the dead of New England winter? It’s likely that the companies behind those promotions don’t understand or simply don’t deploy buyer personas. Buyer personas are representations of ideal…
What is a digital marketing measurement plan and why do you need one? Nowadays most marketers know the importance of measuring their marketing campaigns. As my colleague recently wrote, “if you’re not measuring, are you even marketing?”. You might already know that you want to measure, but what about how you measure and why you…
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