Many challenges exist for higher ed marketers, such as measuring student engagement and increasing student enrollment while dealing with higher competition. Balancing strategy, campaigns, and measurement and doing all of it well can be a strain on marketing teams everywhere. So it’s no wonder that we eagerly jump at the chance to use technology to…
Stakeholders are the people and organizations that are invested in your business and whose attitudes and actions have an impact on the success of your company, project, or campaign. Effective communication and authentic stakeholder relationships are a crucial aspect to your business’ success. Developing and nurturing these relationships can be the make-it or break-it for…
As competition for keywords and placements gets more and more challenging, it’s up to marketers to find better ways to cut through the clutter. One of those ways is through market segmentation. Targeting and connecting to the right audience can increase click-through-rates and even conversion rates when done properly.
The term, buyer persona, has most likely presented itself a few times throughout your career in marketing. Whether you have a general understanding, use the word loosely in daily conversation or overlook that fact that you might have no idea what it means, understanding buyer personas is essential to your strategic marketing execution.
An insider’s look at best practices, tips, and how to tell if your new project and communications agency are off to the right start. Finding the right communications agency to begin your new project can be tough. As you are deciding on an agency (or beginning to work with one), how will you know the…
Marketing to millennials only grows increasingly difficult as their spending trends shift. Tailoring your marketing efforts to what millennials are craving is definitely in your best interest. As of next year, millennials will hold the greatest buying power of any generation. Where Are They Spending Their Money? Music festivals, traveling, sporting events, restaurants, Uber rides;…
Even if you have an in-house marketing team, there are a number of benefits resulting from working with a qualified marketing agency. I know, big surprise, a blog from a marketing agency about the benefits of working with one. But, all biases aside, it’s important to understand a few key reasons working with a marketing…
PR events can be pretty intimidating. On the one hand, broad-based media coverage can get you wide exposure to your audience. But on the other, you and everything you do – or don’t do – are in the literal and proverbial spotlight. While it’s true in the case of PR event planning that practice makes…
Are you a B2B marketer still struggling with how to use LinkedIn? Though the professional social site is great at connecting individuals and companies for career networking, LinkedIn is also an amazing way to grow a network of prospects. Here, we’ll walk you through how to use LinkedIn as a powerful sales and marketing tool…
By now, we all should have a solid understanding of the differences between the Business to Business (B2B) and Business to Consumer (B2C) markets. B2B vs B2C marketing tactics have long been a topic of conversation. With digital marketing continuing to grow in popularity (and effectiveness), it’s important we understand how to get our messages…
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