If you want your website to effectively reach and serve everyone, it is critical to understand the importance of accessibility. iFactory’s Director of UX and Design Jeremy Perkins, our resident expert on web accessibility, recently shared his insights on what it means to build a more inclusive website. Here are seven key takeaways. Who benefits…
Nationally-recognized advertising, digital, and PR agency embraces a new brand that’s more reflective of industry and clients. Providence, R.I.-based RDW Group today unveiled its refreshed brand with a new positioning and identity. The new brand position, “Become You.” comes as RDW, and its clients, continue to evolve to balance the dichotomy of human-centric marketing and…
Help us give a warm welcome to RDW’s newest PR Coordinator, Ronan Khalsa. Ronan comes to us with a background in sports marketing and a love for seeing the impact when campaigns come together. Haven’t met him yet? We sat down and asked him some questions to help you get to know him better and…
Say hello to the newest Search Engine Marketing (SEM) Specialist on the RDW team, Jessica Manchester. With a love for creative thinking and solving puzzles, we’re confident she has what it takes to help your campaigns succeed. Take a minute to learn a little more about her and why we’re so excited to have her…
RDW represents our clients and brings home three 2023 Bell Ringer awards during 55th annual event. One of our favorite things about the clients we work with each day is they believe in the same mantra as us: driving positive change. And it is through our work together that we can really see some of…
Social media marketing is a constantly evolving field that has given companies of all sizes a platform to reach new audiences and achieve their business goals. So, with things always changing, how can you tell if your paid and organic campaigns are doing well? That’s where social media measurement comes in. It’s important to set…
Help us give a warm welcome to the newest Search and Analytics Specialist on the RDW team, Luc Parlange! Luc comes backed with a post-graduate certificate in Data Analytics and a passion for painting the picture of what’s working for your marketing strategy. We sat down and asked him some questions to help you get…
PROVIDENCE, R.I., March 9, 2023 — Longtime Providence and Boston marketing agency RDW Group has moved to a new home in Rhode Island’s capital city. With the sale of its Smith Hill property now official, the company has relocated to bolster Providence’s growing Innovation District, moving its operations to the CIC Building at 225 Dyer…
Say hello to the newest Media Planner/Buyer on the RDW team, Emilie Steven! Emilie comes to us with a love of brainstorming that will come in handy when finding all the best ways to reach your audience. Take a minute to learn a little more about her and why we’re so excited to have her…
Looking back, 2022 was an eventful year on social media. As we started to further emerge from our homes and reconnect, the digital space was the perfect setting to capture all things weird and wonderful in our popular culture. Remember the corn song? How about “tell me without telling me?” If you’re wondering which changes…
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