Join us in welcoming the newest Account Executive on our RDW team, Stephanie Nademlynsky. With a background in psychology and a love of learning, we’re confident she’s the perfect person to help your brand succeed (no matter which goals you find the most important). Take a minute to learn a little more about her and why…
Let’s walk through a situation you may know very well. You just finished assembling your Request for Proposal (RFP). It includes the goals you’d like to achieve, the scope and timeline, qualifications, and other details you think are important to ascertain. Now it’s time to disperse your RFP to agencies that you’ve researched and identified as potential partners…
Social media influencers. They’re all the rage. People want to become them and advertisers want to engage them. As social media has continued to flourish and become a mainstay in the daily lives of everyone from teens to older adults, influencer marketing has continued to become more accessible and in demand by marketers. Social media influencer marketing is the ability to utilize a social media persona…
Examining ourselves as an organization: what we believe, what we’ve done, and the change we’re committed to supporting. We’ve learned that quiet isn’t always peace And the norms and notions of what just is Isn’t always just-ice These four short lines had an undeniable impact as Amanda Gorman spoke them – eloquently and steadfastly –…
Among marketing efforts, healthcare marketing demands a high level of understanding of your audience. Empathy toward the sensitive situations and emotions of people who need healthcare services is paramount. By ensuring your strategy and messaging are attuned to your prospective customer’s situation, you’ll position yourself to responsibly encourage engagement. Keep these four steps in mind…
We all know that an effective landing page can capture a lead or make a sale, but they’re not only popular in the B2B sphere. When thinking of higher education specifically, schools can apply these same principles to generate interest. Capturing a prospective student’s contact information can help colleges and universities generate inquiries and boost…
It’s time to talk about the expiration date on those cookies, and no, we’re not talking about the ones in your cabinet. We’re talking about the ones on the web. The ones that allow you to learn more about your website visitors. The ones that help you retarget those website visitors across the web. The ones that help you find new online consumers that resemble your current customers. And the ones that can track when a consumer saw your online ad and then later made an online conversion. Those are the…
Tips to putting your company’s best face (and message) forward while mitigating potential crisis situations. You don’t need to be in a PR crisis situation to leverage best practices in avoiding them. We can all think of instances where someone’s rogue statement has set off a firestorm of controversy or fallout. When it comes to…
Don’t let your message become overshadowed by these common mistakes for virtual media interviews. Like most everything else these days, media interviews have gone virtual. I’ve been asked a few times now if this new setting has helped or hindered my clients in their own interviews. My response is the same as it was for…
You have one mission: to create positive change. What change are you going to create? How are you going to do it? What resources do you need to make it happen? This is the mission and these are the questions RDW’s clients ask themselves and give us the honor to work with them on. The…
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