Author: RDW Group

Advertising & Creative

Who Stole the Cookies from the Internet?
ByRDW Group October 15, 2020

It’s time to talk about the expiration date on those cookies, and no, we’re not talking about the ones in your cabinet. We’re talking about the ones on the web. The ones that allow you to learn more about your website visitors. The ones that help you retarget those website visitors across the web. The ones that help you find new online consumers that resemble your current customers. And the ones that can track when a consumer saw your online ad and then later made an online conversion. Those are the…

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Public Relations

5 Simple Steps to Avoiding a PR Storm
ByRDW Group July 23, 2020

Tips to putting your company’s best face (and message) forward while mitigating potential crisis situations. You don’t need to be in a PR crisis situation to leverage best practices in avoiding them. We can all think of instances where someone’s rogue statement has set off a firestorm of controversy or fallout. When it comes to…

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Public Relations

7 Tips for Virtual Media Interviews
ByRDW Group July 16, 2020

Don’t let your message become overshadowed by these common mistakes for virtual media interviews. Like most everything else these days, media interviews have gone virtual. I’ve been asked a few times now if this new setting has helped or hindered my clients in their own interviews. My response is the same as it was for…

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News | RDW Group

Fulfilling A Mission: 2020 Bell Ringer Awards Recognition
ByRDW Group June 15, 2020

You have one mission: to create positive change. What change are you going to create? How are you going to do it? What resources do you need to make it happen? This is the mission and these are the questions RDW’s clients ask themselves and give us the honor to work with them on. The…

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Web Design & Technology

A Marketer’s Checklist for Building a New Website
ByRDW Group April 30, 2020

If your business were a car, an outdated website would be like driving on a spare tire. It will need to be replaced, and if it’s not, it will cause major problems. Building a new website is a perfect opportunity to align business objectives, customer personas, and industry best practices to ensure smooth traveling. Lay…

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Integrated Analytics | Strategy

Telling a Holistic Marketing Story
ByRDW Group April 24, 2020

When integrated marketing isn’t always seamless, you can still connect the dots and tell a holistic story of your marketing efforts and their results. The phrase “integrated marketing” has become somewhat cliché, but the execution of it has far from been perfected. Myriad technologies, departmental silos, and many other factors can limit a seamless connection,…

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Strategy

Making Positive Change Through Impaired Driving Advertising
ByRDW Group April 16, 2020

Most of us know someone, have heard stories, or have even been directly impacted by impaired driving. But just being aware of the very real dangers and tragedy wasn’t stopping the problem. In late 2017, alcohol-impaired accidents had reached a staggering all-time high in the state of Rhode Island. In an effort to change that,…

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Advertising & Creative | Strategy

Why Print Media Shouldn’t Be Written Off: Traditional Media Strategy in a Digital World
ByRDW Group April 6, 2020

Newspapers, magazines, brochures, direct mail. These media tactics – all of which fall under the advertising channel of print media – seem to have an outdated and irrelevant feel in today’s digital world, right? Wrong. Why is it important to consider including print when developing a media strategy or recommendation? The answer depends on several…

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Branding & Research | Strategy

Understanding Market Research Options: Focus Groups
ByRDW Group December 12, 2019

As many of my RDW colleagues have written, a strong marketing framework begins with doing your research. Focus groups are a form of market research designed to gather qualitative insights and feedback to inform marketing decisions. They are used to test campaign concepts or marketing ideas, probe brand perceptions, or uncover new insights. It’s most…

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Strategy

6 Key Elements of a Strong Digital Framework
ByRDW Group November 15, 2019

These days, everyone is doing digital marketing. But that doesn’t necessarily mean they’re doing it well. Digital is continuing to grow and change rapidly and remains one of the most effective ways for businesses to hone in on new customers and expand their reach efficiently. But, if your digital marketing efforts aren’t grounded in a…

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