Among marketing efforts, healthcare marketing demands a high level of understanding of your audience. Empathy toward the sensitive situations and emotions of people who need healthcare services is paramount. By ensuring your strategy and messaging are attuned to your prospective customer’s situation, you’ll position yourself to responsibly encourage engagement. Keep these four steps in mind…
We all know that an effective landing page can capture a lead or make a sale, but they’re not only popular in the B2B sphere. When thinking of higher education specifically, schools can apply these same principles to generate interest. Capturing a prospective student’s contact information can help colleges and universities generate inquiries and boost…
It’s time to talk about the expiration date on those cookies, and no, we’re not talking about the ones in your cabinet. We’re talking about the ones on the web. The ones that allow you to learn more about your website visitors. The ones that help you retarget those website visitors across the web. The ones that help you find new online consumers that resemble your current customers. And the ones that can track when a consumer saw your online ad and then later made an online conversion. Those are the…
Tips to putting your company’s best face (and message) forward while mitigating potential crisis situations. You don’t need to be in a PR crisis situation to leverage best practices in avoiding them. We can all think of instances where someone’s rogue statement has set off a firestorm of controversy or fallout. When it comes to…
Don’t let your message become overshadowed by these common mistakes for virtual media interviews. Like most everything else these days, media interviews have gone virtual. I’ve been asked a few times now if this new setting has helped or hindered my clients in their own interviews. My response is the same as it was for…
You have one mission: to create positive change. What change are you going to create? How are you going to do it? What resources do you need to make it happen? This is the mission and these are the questions RDW’s clients ask themselves and give us the honor to work with them on. The…
If your business were a car, an outdated website would be like driving on a spare tire. It will need to be replaced, and if it’s not, it will cause major problems. Building a new website is a perfect opportunity to align business objectives, customer personas, and industry best practices to ensure smooth traveling. Lay…
When integrated marketing isn’t always seamless, you can still connect the dots and tell a holistic story of your marketing efforts and their results. The phrase “integrated marketing” has become somewhat cliché, but the execution of it has far from been perfected. Myriad technologies, departmental silos, and many other factors can limit a seamless connection,…
Most of us know someone, have heard stories, or have even been directly impacted by impaired driving. But just being aware of the very real dangers and tragedy wasn’t stopping the problem. In late 2017, alcohol-impaired accidents had reached a staggering all-time high in the state of Rhode Island. In an effort to change that,…
Newspapers, magazines, brochures, direct mail. These media tactics – all of which fall under the advertising channel of print media – seem to have an outdated and irrelevant feel in today’s digital world, right? Wrong. Why is it important to consider including print when developing a media strategy or recommendation? The answer depends on several…
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