As marketers, we need to create a blend of content types to reach audiences throughout the buyer’s journey to stay top of mind and guide them to our solution. The journey they go through (in simple terms) looks like this: Buyer recognizes a real or perceived need or problem Buyer looks for options for a…
Social media is a powerful tool that brands can leverage in many ways. We know consumers want to engage with brands that are authentic and can build a community around their offerings online. But what if you could take it a step further? Enter: User-Generated Content on social media. What is User-Generated Content? User-Generated…
So, it’s official. Google announced that after over a decade they will be sunsetting Universal Analytics (UA) properties for the next generation, Google Analytics 4 (GA4) properties. Starting July 1, 2023, UA properties will no longer process new hits on your website. Universal Analytics 360 properties, the enterprise level of UA, will continue for an…
Without a doubt, the way we engage on social media is changing. While scrolling through status updates, nostalgic photos, and funny cat videos shared by family and friends still has their place on social media, these platforms have taken on a much more prominent role in the way we seek out information. Think about the…
Join us in welcoming the newest Account Executive on our RDW team, Stephanie Nademlynsky. With a background in psychology and a love of learning, we’re confident she’s the perfect person to help your brand succeed (no matter which goals you find the most important). Take a minute to learn a little more about her and why…
Let’s walk through a situation you may know very well. You just finished assembling your Request for Proposal (RFP). It includes the goals you’d like to achieve, the scope and timeline, qualifications, and other details you think are important to ascertain. Now it’s time to disperse your RFP to agencies that you’ve researched and identified as potential partners…
Social media influencers. They’re all the rage. People want to become them and advertisers want to engage them. As social media has continued to flourish and become a mainstay in the daily lives of everyone from teens to older adults, influencer marketing has continued to become more accessible and in demand by marketers. Social media influencer marketing is the ability to utilize a social media persona…
Examining ourselves as an organization: what we believe, what we’ve done, and the change we’re committed to supporting. We’ve learned that quiet isn’t always peace And the norms and notions of what just is Isn’t always just-ice These four short lines had an undeniable impact as Amanda Gorman spoke them – eloquently and steadfastly –…
Among marketing efforts, healthcare marketing demands a high level of understanding of your audience. Empathy toward the sensitive situations and emotions of people who need healthcare services is paramount. By ensuring your strategy and messaging are attuned to your prospective customer’s situation, you’ll position yourself to responsibly encourage engagement. Keep these four steps in mind…
We all know that an effective landing page can capture a lead or make a sale, but they’re not only popular in the B2B sphere. When thinking of higher education specifically, schools can apply these same principles to generate interest. Capturing a prospective student’s contact information can help colleges and universities generate inquiries and boost…
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