As competition for keywords and placements gets more and more challenging, it’s up to marketers to find better ways to cut through the clutter. One of those ways is through market segmentation. Targeting and connecting to the right audience can increase click-through-rates and even conversion rates when done properly.
You’ve probably heard of programmatic advertising before, but just like most big words, we tend to ignore them if we don’t know what they mean. I’ve been there, don’t worry. We’re here to scare off that big-word-syndrome and tell you all you need to know to get started. What is programmatic advertising? Programmatic advertising consists…
We all know how quickly hours can pass as you meticulously comb through AdWords keyword planner ideas or the time put into reviewing performance and analyzing data. Most days a detailed, thorough analysis is necessary. But what if time is not on your side? Or maybe, you just want to quickly pop in and get…
Admit it, you’ve been in the majority of people who believe that good, old-fashioned direct mail – derisively maligned by our technology-loving selves as “snail mail” – was dead; a once powerful and now presumptively anachronistic marketing vehicle gone the way of the metaphorical horse and buggy. But has it? This may sound strange coming…
With the decline of organic reach on Facebook, the need to incorporate sponsored content into your strategy can no longer be ignored. Even with a modest budget, Facebook Ads can result in social engagements, web traffic, and, ultimately, conversions for your brand when used effectively. Already running ads for your page but something’s just not…
If you’re running paid social media campaigns (and in today’s social media landscape, you should be) you’ll need to measure paid social media performance. With so much data provided by the various social media platforms (*cough cough, Facebook*) it can be easy to get lost in a sea of numbers. So where do you start?…
Digital marketing is taking over the world, it seems. To people who were raised online, traditional marketing tactics (print, radio, TV, and more) might seem like something that should be left in the past. And while many businesses are aiming to grab consumer attention through online and digital media over print, they shouldn’t discount traditional…
Go ahead and brag. (But just a little. And only when appropriate.) As kids, we’re all taught not to brag. That’s good advice in pretty much every aspect of life, but you might want to temper it a bit when you’re thinking about your marketing efforts. They can have greater impact with some well-executed…
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