An outline of how to complete a competitive audit and the value of higher education marketing research. For higher education marketers the enrollment cycle can leave you feeling like a hamster on a wheel. Run, run, run… seat a class or cohort… keep running. Did you meet your enrollment goals for the year? Terrific! Expect…
From undergraduates and graduates to continuing education candidates and certificate seekers, each group of higher education prospects has a unique set of needs when it comes to choosing the right institution for them. Schools who understand those needs can effectively use multi-channel marketing tactics to nurture prospects from awareness to consideration to decision. But how…
Having been in the advertising and marketing field my entire professional life I sometimes feel I can see behind the curtain of the marketing efforts of many organizations. I’ve found myself feeling like I’m back on the other side of the fence in the last few years when it comes to higher education marketing. With…
Many challenges exist for higher ed marketers, such as measuring student engagement and increasing student enrollment while dealing with higher competition. Balancing strategy, campaigns, and measurement and doing all of it well can be a strain on marketing teams everywhere. So it’s no wonder that we eagerly jump at the chance to use technology to…
With increasing competition in the higher education landscape and an array of digital tactics at your disposal, it’s harder than ever to resonate with prospective students and truly make an impact. Just reaching prospective students is no longer enough. You have to “engage” with them throughout the student journey in an effective and measurable way….
It’s no secret that the higher education landscape has become more competitive. According to a 2015 Gallup and Inside Higher Ed study, 58% of admissions directors said they did not meet their enrollment goals. And though higher education is known for restricted budgets and big asks, schools are investing more in branding and marketing. In…
Take a look at your current student enrollment marketing approach. What does it include? If yours is like most higher-ed institutions, you have a thoughtfully designed website, well-managed social properties, a solid email marketing program, and a paid media strategy designed to attract qualified leads. The catch is that, in the mad rush to launch…
With so much competition in the higher education space, sometimes it can feel impossible to differentiate your institution. And that’s because it’s incredibly challenging. In years past, the key to college and university branding might’ve been killer direct mailers or beautiful collateral. While both of those examples are still important, the current climate requires cutting…
Increasing student engagement is a constant goal for higher-ed marketers, and for good reason. Social media can be a powerful way to reach and engage with one of their most important audiences: students. You know they’re using it and chances are you’ve tried it out too. In fact, the average social media following for the…
Learn strategies to enlist the help of social media for higher education marketing throughout the student journey. By now you’ve likely heard that social media is a necessary part of the marketing mix. You may have even experienced some ways it has positively impacted your institution. After all, the average university posts to social media at…
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