If you’re a higher-ed marketer you’re probably used to the ongoing competition for quality applicants, and now you’re also competing for their attention online. After all, to reach your audience you have to meet them where they are, right?
Many underestimate the importance of having a well optimized website, especially in the field of higher education. Not only is the university’s website a primary resource for campus operations, but it is also the student’s first impression of the organization they are considering. Having a great web presence is a necessary marketing tool and is…
Competition increases every day among higher education institutions seeking the best and brightest students. Consumers are now better informed than ever to research and decide upon the school that offers the best fit academically, socially, financially. Even more challenging, it’s a long consideration cycle that often lasts 18-24 months. That’s a significant window to absorb,…
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