Higher Education

Higher Education | Web Design & Technology

5 Must Have Elements of Any Higher Education Website
ByiFactory December 28, 2016

Many underestimate the importance of having a well optimized website, especially in the field of higher education. Not only is the university’s website a primary resource for campus operations, but it is also the student’s first impression of the organization they are considering. Having a great web presence is a necessary marketing tool and is…

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Branding & Research | Higher Education | Strategy

Higher Education Marketing Strategy: Why Branding Matters
ByChris DiSano September 26, 2016

Competition increases every day among higher education institutions seeking the best and brightest students. Consumers are now better informed than ever to research and decide upon the school that offers the best fit academically, socially, financially. Even more challenging, it’s a long consideration cycle that often lasts 18-24 months. That’s a significant window to absorb,…

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