We all know that an effective landing page can capture a lead or make a sale, but they’re not only popular in the B2B sphere. When thinking of higher education specifically, schools can apply these same principles to generate interest. Capturing a prospective student’s contact information can help colleges and universities generate inquiries and boost…
Summer is well underway and for higher-ed marketers that means a new group of students will soon be flocking to campus for the start of fall semester. With 64% of 18-29 year olds using Instagram, there’s no denying showcasing university culture on Instagram will be crucial to making an impact with these students. Instagram posts…
In recent years, many higher education institutions have started to expand their social media presence. Not only does social media help to engage current students, but it allows prospective students to feel like part of the school community before they even arrive on campus. Social media also gives alumni an easy, accessible way to stay…
As a higher education marketing communications professional you wear many hats. One day you’re managing a task force comprised of associate deans, high-powered alums and staff in a branding exercise. The next day you’re defending the tactics chosen for your latest enrollment marketing campaign. And every day – yes, every day – you’re living life…
Higher education institutions are not all the same and neither are their prospects for that matter. As the higher ed space continues to become saturated, the harder and more essential it becomes for higher ed marketers to recruit and communicate effectively with their “ideal” prospects. Similar to other transactions in our modern digital and information…
With 90% of students researching colleges and universities online, institutions who practice inbound marketing for higher education are better positioned to engage prospective students along their path to admission. For would-be students, applying to college is more stressful now than ever before. Choices abound, competition is stiff, and tuition is high. Some prospective students will ditch a…
As a higher education marketer, increasing student applications and, ultimately, enrollment is likely your number one goal. In fact, increasing student enrollment topped the list of marketing challenges amongst participants of our 2018 State of Higher Ed Marketing study. However, relying solely on applications and enrollment numbers to measure higher ed marketing performance can be…
Learn the impact higher education influencers can have on your higher ed marketing strategy. Back-to-school season is upon us and for higher-ed marketers that means peak recruitment is underway. Application deadlines are looming and soon students will be waiting in anticipation of those decision letters. But before that happens they have to like your institution…
An outline of how to complete a competitive audit and the value of higher education marketing research. For higher education marketers the enrollment cycle can leave you feeling like a hamster on a wheel. Run, run, run… seat a class or cohort… keep running. Did you meet your enrollment goals for the year? Terrific! Expect…
From undergraduates and graduates to continuing education candidates and certificate seekers, each group of higher education prospects has a unique set of needs when it comes to choosing the right institution for them. Schools who understand those needs can effectively use multi-channel marketing tactics to nurture prospects from awareness to consideration to decision. But how…
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