Marketing and media outlets often tout the rapidly expanding variety of paid media channels, but more choice doesn’t always mean better results. “As more channels emerge, we find ourselves navigating a more complex media ecosystem,” says Katelyn Thompson, RDW Group Media Director and agency principal. “Our solutions and best results come from carefully aligning media…
As more people seek virtual care and tools, organizations like yours must expand their digital services. Of course, all of this assumes that your technology partners are thoroughly vetted and evaluated for security and HIPPA readiness.
Our ongoing collaboration with the Center for the Study of World Religions at Harvard Divinity School is a visionary publishing project with the highest aesthetic and scholarly standards. It has also become a masterclass in what exceptional client–agency collaboration looks like.
When a potential crisis hits, the shift from planning to execution can feel overwhelming. How do you move from strategy to action in the moment? The following crisis management “rules of thumb” build on the communications plan template we shared previously and will help you put your plan into motion with clarity and confidence.
When your healthcare organization communicates with the public, remember this: Your employees are listening too, and the messages you share externally will certainly reverberate internally.
Whether a situation becomes a full-blown crisis often depends on how it’s managed. Proper planning and thoughtful preparation will put you in a better position to keep true crises to a minimum.
The fourth quarter of the calendar year is a natural planning moment for many organizations — and it’s the ideal opportunity to reflect on and reset your marketing communications strategy. As you do this, remember one tip above all others: Make sure your customer is always at the center of your strategies.
As summer wraps up, you’re likely feeling the heat as you get ready to launch a new undergraduate admissions cycle. If you’re not there yet with your refreshed admissions marketing campaigns, don’t worry — you’re not alone. It’s not too late, but it’s time to get busy. Here’s a checklist to help stay organized and on track during the crunch time that is upon you.
You’ve probably heard the saying: The best time to invest in marketing is during a downturn. While the U.S. isn’t officially in a recession, recent GDP dips, trade instability, and market volatility create uncertainty and risk. Is now the right time to increase your marketing investment? During the last major recession in 2008, Harvard Business…
Nonprofit leaders have long recognized the importance of diversifying revenue. Today, as government funding grows more unpredictable, diversification is becoming a much more urgent priority. And the fact that individual giving is in a steady decline only adds to the pressure. Recent trends show: What can you do now to diversify your nonprofit’s revenue streams?…
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