Social media marketing is a constantly evolving field that has given companies of all sizes a platform to reach new audiences and achieve their business goals. So, with things always changing, how can you tell if your paid and organic campaigns are doing well? That’s where social media measurement comes in. It’s important to set…
Email marketing is a powerful tool for businesses of all sizes. It allows you to reach out to customers, build relationships, and promote your products or services. But, one of the biggest challenges facing email marketers? Ensuring that your email campaigns display correctly across all email clients, particularly when it comes to email templates and…
Content is what keeps the social media engine burning – and it’s also one of the most challenging aspects of engaging your audience. The most successful digital presence begins with a cohesive, and well-articulated strategy. Use yours as a structure to reach your desired target audiences, hone your voice, and focus your content creation efforts. …
Email marketing campaigns have long been a highly personalized and effective tool for communication with your audience. It’s a medium that has defied the odds of the rapidly changing winds in digital marketing. It’s even evolved alongside other advances in marketing strategy to maintain its seat as a crucial element in any well-rounded communications plan….
A landing page is a great way to capture attention for your marketing campaign, and it can help guide potential customers along the path to conversion. And because a landing page is designed with a single goal in mind, this is especially true if your site has a lot of content to explore. Is your…
Looking back, 2022 was an eventful year on social media. As we started to further emerge from our homes and reconnect, the digital space was the perfect setting to capture all things weird and wonderful in our popular culture. Remember the corn song? How about “tell me without telling me?” If you’re wondering which changes…
According to the Oxford English Dictionary, a meme is “an element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation.” We often underestimate how impactful memes are to our modern culture when it comes to receiving and digesting information, but do…
As marketers, we need to create a blend of content types to reach audiences throughout the buyer’s journey to stay top of mind and guide them to our solution. The journey they go through (in simple terms) looks like this: Buyer recognizes a real or perceived need or problem Buyer looks for options for a…
Infographics are a useful tool for simplifying complex information and increasing readability. Research and other forms of work can take a great deal of time and the results are often lengthy and complicated. Although these findings contain important, impressive, and possibly groundbreaking information, most people will not sit down and digest it completely. That’s where…
When building your website there are a lot of things to think about including what platform you’ll use to build your site, hosting, plugins, code, layout, image elements, how it will look on mobile devices, and so much more. Using plenty of white space is always a good approach. Keeping the site clean and uncluttered…
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