Recently, I had the opportunity to attend several focus group sessions. The goal of these sessions was to select a brand position and a creative direction for a new campaign for one of our clients. I was excited to attend because as the art director, I typically work behind the scenes — brainstorming, concepting, designing, presenting,…
While most of what you hear about millennials concerns the things we’ve killed, there’s no arguing that millennial women and families are bringing lots of beautiful life into the world. More than a million millennials are becoming moms each year. That’s over 18 million millennial moms with a spending power of more than $2.4 trillion…
Landing page design holds the power to convince consumers to take important steps on the path to purchase. Yet, in most marketing campaigns, landing pages are an afterthought. Many of us spend ages toiling over keywords, selecting target demographics, and writing slick, lead-generating ad copy. But few marketers take the time to ensure that we…
The relationship between sales and marketing teams is often fraught with uncertainty. In fact, data from HubSpot suggests that 87% of the terms sales and marketing professionals use to describe each other are negative. Yet, both sales and marketing are critical in helping companies convert anonymous consumers to leads and leads to customers to achieve…
Learn why SEO and content marketing work better together. If you’re an HBO subscriber, science fiction buff or just a fan of mind-bending prestige drama, you’ve no doubt heard of last year’s breakout hit Westworld. Set in the fictional realm of a wild-west-like theme park called Westworld, the show follows the trials and tribulations of…
To emoji, or not to emoji, that is the question… Emoji-based marketing campaigns have increased 777% year-over-year, so something has to be working here. Although, before incorporating emojis in your messaging, consider your brand, their voice and how you want to be perceived by the public to understand if emojis are an appropriate way to…
Not sure how to optimize your blog posts and web pages? Our 2018 On-Page SEO Checklist can help you get a jump start. As defined by the search engine optimization gurus at Moz, on-page SEO is “the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.” It…
There are lots of things that can drive marketers crazy. Unsolicited sales calls, poorly targeted vendor emails, and missing out on the last slice of pizza in the break room. One of the main pain points we experience comes when working with websites. A web design fail, you might say. There are lots of elements…
Strategic relationships with key business partners are critical to the success of any organization. Partners extend your capacity and capabilities in a cost-efficient way. When it comes to finding an agency, how do you forge a collaboration that will take your communications and marketing program to the next level? Here are five common characteristics that…
Everyone loves a good benchmark. And why not? To paraphrase Alistair Kroll, author of Lean Analytics, “you don’t know if you’re crushing it or being crushed” unless you have a line in the sand. Benchmarks are the inspirational lines that encourage you to identify areas for improvement, set clear objectives, and improve performance over time. They also serve as critical proof…
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