Everyone loves a good benchmark. And why not? To paraphrase Alistair Kroll, author of Lean Analytics, “you don’t know if you’re crushing it or being crushed” unless you have a line in the sand. Benchmarks are the inspirational lines that encourage you to identify areas for improvement, set clear objectives, and improve performance over time. They also serve as critical proof…
Learn how to begin entrusting your company and brand voice to your PR/communications agency – and strengthen it. Sound is one of our five senses. Heavily influenced by “voice,” it is the foundation of how we perceive and are perceived by others. When you partner with a PR/communications agency, you put a significant amount of…
Find out how the transition to Digital PR is changing the roles of modern-day publicists and the tactics they are using to stay on top of news feeds. Look around and count the number of people captivated by their phones. It’s no surprise that 51% of all web visits are on mobile devices. Pew Research…
One of the most important foundational elements of your brand is your website. Among assets like your social properties, apps, and other owned channels, your website is a primary representative of your organization. In order to make the right impression, it’s important your site is functioning at its best. Not only does it need to…
Cost Per Acquisition is an important metric that can help you gain useful insights on true return on investment. If you haven’t already, we recommend starting off by learning why a digital measurement plan is an important first step in your marketing strategy. One of the primary concerns facing businesses today is determining whether or…
Quality over quantity is a key factor in most aspects of life, and that basic principle shouldn’t change when you’re focusing on social media marketing and content creation. Content pulls in leads by educating prospects about the brand and about what it can provide for them. Without strong content, your prospective leads aren’t being drawn…
In 2016, lead generation was the single most important goal for B2B marketers. Not only do we want more leads, we want better ones. More qualified leads. Leads that lead to conversions and increased revenue. But how do we define leads? And how do we decide which ones to focus more attention on? How to…
While lead generation and demand generation are often used interchangeably, they are not the same. When used together, however, they make quite the powerful team. After all, without demand, there can be no leads. Let’s take a closer look at lead generation vs demand generation.
Many challenges exist for higher ed marketers, such as measuring student engagement and increasing student enrollment while dealing with higher competition. Balancing strategy, campaigns, and measurement and doing all of it well can be a strain on marketing teams everywhere. So it’s no wonder that we eagerly jump at the chance to use technology to…
Stakeholders are the people and organizations that are invested in your business and whose attitudes and actions have an impact on the success of your company, project, or campaign. Effective communication and authentic stakeholder relationships are a crucial aspect to your business’ success. Developing and nurturing these relationships can be the make-it or break-it for…
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