A look at four aspects of digital marketing and what they bring to the (virtual) table. We’re long past the days where digital marketing is a trend, but relatively speaking it is still in its formative years when compared to non-digital mediums such as print, outdoor, and terrestrial radio. Digital strategies and the approaches and…
Digital marketing is constantly evolving. Nowadays incorporating digital tactics in your strategy can make your approach more flexible, more personal and in many cases, more engaging than using traditional marketing methods alone. Whether the tactics are social media, SEO, email, a website or a combination of these and more making an impact has never been…
Display advertising often gets a bad rap. And it makes sense: many display ads have been deployed to the masses only to miss their targets and be ignored by an ever-evolving customer. Although today we are armed with technology that allows for hyper-targeting, the truth is that display ads cannot be counted on to directly…
It’s the fourth quarter of the calendar year, and your strategic planning activities are likely to be in full swing (if not already completed). As a communicator, it’s essential that you have a seat at the planning table to ensure effective communications are a key element of the plan. Few things are more critical to…
We’re often asked when it comes to influencer marketing whether bigger influencers equate to greater returns. The discussion of whether to use a macro influencer versus a micro-influencer has gained a lot of attention in the last few years and for good reason. As social media and digital PR continue to dominate, influencers are gaining…
An outline of how to complete a competitive audit and the value of higher education marketing research. For higher education marketers the enrollment cycle can leave you feeling like a hamster on a wheel. Run, run, run… seat a class or cohort… keep running. Did you meet your enrollment goals for the year? Terrific! Expect…
We’ve all seen infographics. Whether you’re scrolling through your social feeds and stumble upon an infographic explaining an everyday topic or generated by one of your favorite brands; infographics are everywhere. But why? What are infographics? It’s important to understand what exactly infographics are in order to understand what makes them so effective. Infographics are…
If you are new to artificial intelligence marketing, you may be one of the few. According to Forbes, 84% of marketing organizations are implementing or expanding AI and machine learning in 2018. Today, we’ve decided to unpack the increasingly popular practice with answers to five common questions about marketing with artificial intelligence.
Recently, I had the opportunity to attend several focus group sessions. The goal of these sessions was to select a brand position and a creative direction for a new campaign for one of our clients. I was excited to attend because as the art director, I typically work behind the scenes — brainstorming, concepting, designing, presenting,…
Having been in the advertising and marketing field my entire professional life I sometimes feel I can see behind the curtain of the marketing efforts of many organizations. I’ve found myself feeling like I’m back on the other side of the fence in the last few years when it comes to higher education marketing. With…
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