Everything feels new. We are constantly experimenting and feeling our way with new digital media and stimuli, to see what works and what doesn’t. These days, clients and agencies alike are best served to adopt a beginners mind. “In the beginner’s mind there are many possibilities, but in the expert’s there are few,” said Shunryu…
Creating work and sharing feedback with your clients in person is an important part of the creative process. A good working session allows you to take full advantage of a client’s subject matter expertise and to ask questions and refine your work in real time. Similarly, clients can learn more about the process, make the…
Go ahead and brag. (But just a little. And only when appropriate.) As kids, we’re all taught not to brag. That’s good advice in pretty much every aspect of life, but you might want to temper it a bit when you’re thinking about your marketing efforts. They can have greater impact with some well-executed…
Encouraging strangers to talk to one another can be difficult. Not many people find it easy to share information about themselves with people they just met, even on social media. This is where icebreakers come in handy. Breaking the ice in a group usually helps people feel more comfortable to join in a group discussion. Many…
There’s a lot of talk these days about the challenge of “hard to reach” audiences. Many times, these demographic groups or population segments are not truly difficult to engage. They just live outside the daily experience and cultural competence of many agency and client communicators. How can your healthcare institution – which actually does the…
Competition increases every day among higher education institutions seeking the best and brightest students. Consumers are now better informed than ever to research and decide upon the school that offers the best fit academically, socially, financially. Even more challenging, it’s a long consideration cycle that often lasts 18-24 months. That’s a significant window to absorb,…
LinkedIn isn’t just for personal use. The social networking site may be billed as “for professionals,” but don’t let the ostensibly more serious nature of this platform scare you away. According to Pew Research Center a quarter of online adults are on LinkedIn. You read that right. That’s 25% of everyone on the Internet, who…
End of content
End of content