We’ve talked before about getting your marketing analytics squared away, but one of the first steps is understanding the health of your data so that before you start analyzing performance you can know if the numbers are right. So where do you start? We’ve outlined a few key areas that will help you understand how…
There’s no question about it, content is a substantial component of a successful digital marketing strategy, and as savvy marketers, we know the best way to map content is with an editorial calendar. Surprisingly, we heard from LinkedIn that only 30% of marketers have a content strategy documented. To help close the gap we’re revealing…
5 tips to keeping your media interview on track and on message We haven’t all been there, but we’ve certainly all seen it – a media interview gone wrong. Nerves, a slip of the tongue, being taken off guard, misinformation, disinformation, or no information at all… these situations can all set the stage for PR…
Is your content translating to more business? Bottom line is if your content isn’t reaching your leads then you’re missing out on an opportunity. There’s a reason why content marketing is being echoed throughout digital marketing as one of the most prevalent strategies of 2019. With the right content marketing strategy, you could generate over…
A look at four aspects of digital marketing and what they bring to the (virtual) table. We’re long past the days where digital marketing is a trend, but relatively speaking it is still in its formative years when compared to non-digital mediums such as print, outdoor, and terrestrial radio. Digital strategies and the approaches and…
For years, those who toil in the world of public relations have hung their hat on the unique craft necessary to help shape and control the message. We’ve spent years mastering the nuances of different industries. We know just who to call when the need strikes, and although we sometimes get a bad rap, public…
Display advertising often gets a bad rap. And it makes sense: many display ads have been deployed to the masses only to miss their targets and be ignored by an ever-evolving customer. Although today we are armed with technology that allows for hyper-targeting, the truth is that display ads cannot be counted on to directly…
We’re often asked when it comes to influencer marketing whether bigger influencers equate to greater returns. The discussion of whether to use a macro influencer versus a micro-influencer has gained a lot of attention in the last few years and for good reason. As social media and digital PR continue to dominate, influencers are gaining…
As a higher education marketer, increasing student applications and, ultimately, enrollment is likely your number one goal. In fact, increasing student enrollment topped the list of marketing challenges amongst participants of our 2018 State of Higher Ed Marketing study. However, relying solely on applications and enrollment numbers to measure higher ed marketing performance can be…
We’ve all seen infographics. Whether you’re scrolling through your social feeds and stumble upon an infographic explaining an everyday topic or generated by one of your favorite brands; infographics are everywhere. But why? What are infographics? It’s important to understand what exactly infographics are in order to understand what makes them so effective. Infographics are…
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