Effective professional learning must align closely with real job responsibilities and role-specific skill sets. It is vital, therefore, that academic institutions clearly differentiate their professional programs from general continuing education.
As regular undergraduate application deadlines near, it’s a timely reminder for you to look beyond your institution’s traditional differentiators and marketing messages. Rankings, academic programs, residence halls, internships, and athletic facilities are still relevant, but they no longer tell the full story.
As summer wraps up, you’re likely feeling the heat as you get ready to launch a new undergraduate admissions cycle. If you’re not there yet with your refreshed admissions marketing campaigns, don’t worry — you’re not alone. It’s not too late, but it’s time to get busy. Here’s a checklist to help stay organized and on track during the crunch time that is upon you.
The hesitation surrounding artificial intelligence in education settings stems from legitimate concerns that reflect education’s mission to develop independent thinking and authentic learning. In contrast, AI tools in the workplace are enhancing human capabilities, prompting organizations to invest in upskilling and digital fluency to remain competitive. How do we better prepare students while preserving the intellectual rigor of higher education? The path forward requires a fundamental shift in how we approach AI in education.
In RDW’s most recent DEI webinar, we shared valuable insights into the future of higher education and how to better support underrepresented students. Several key takeaways are highlighted below; you can listen to the full conversation here. As diversity, equity, and inclusion (DEI) programs face growing scrutiny — and in some cases, direct threats —…
This is the final post in our three-part series aimed at helping higher education and enrollment marketing professionals increase yield by encouraging accepted students to enroll and matriculate. In the first post, we shared a practical checklist of strategies and tactics to improve admissions yield. The second post offered a fresh take on audience-centered messaging…
This is the second installment of our three-part series designed to help higher education and admissions marketing professionals boost yield and encourage accepted students to enroll and matriculate. Our first post explored a complete checklist of strategies and tactics to increase higher education admissions yield. In this post, we’ll explore a fresh perspective on audience-centered…
This is the first installment of our three-part series designed to help higher education and admissions marketing professionals boost yield and encourage accepted students to enroll and matriculate. In this post, we’ll explore a comprehensive checklist of strategies and tactics to increase higher education admissions yield. Our second post will dive into audience-centered messaging —…
For the past several months you and your team have led a branding effort across your university. You’ve facilitated ideation sessions with the Dean and university leaders, soliciting their perspectives. You’ve engaged key audiences and stakeholders including prospective students, current students, alumni, corporate partners, faculty, and staff along the way… diving deep to understand what…
The competition for prospective students is steadily on the rise and with myriad options for students to choose from it’s essential for your school to stand out. Since fall 2019, enrollment is down 6.5%. Why? Factors like increased costs, switching to and from remote learning, restricted campus life, and other Covid-19 considerations have all played…
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