You spent a lot of time writing (and rewriting) that article, blog post, annual report, or whatever else you wrote. So before you release it to the world, share it with a good copy editor. Their input can go a long way toward improving what may already be a pretty fine piece. A copy editor…
As a higher education marketing communications professional you wear many hats. One day you’re managing a task force comprised of associate deans, high-powered alums and staff in a branding exercise. The next day you’re defending the tactics chosen for your latest enrollment marketing campaign. And every day – yes, every day – you’re living life…
Your organization probably isn’t spending enough time or effort on your email marketing strategy. While many businesses consider themselves to be utilizing the tactic—93% of B2B marketers to be exact—we find that most aren’t taking full advantage of email marketing. After all, your audience is there; active email accounts are expected to hit 5.6 billion…
“Nobody cares how much you know, until they know how much you care.” – Teddy Roosevelt When you are in the throes of finding the right marketing and communications agency, there is one big spiritual question to be asked: is there trust? A trusting relationship requires two ingredients – honesty and ethics. It seems almost…
Achieving successful marketing measurement is no easy task. While the concept is one most marketing leaders can understand, actually putting a marketing measurement plan into place poses the greatest challenge. After creating successful approaches for clients over the past several years, we want to share some of our insights with you. Here are the 5…
If there are any life lessons learned from Jim Carrey’s 2008 comedy Yes Man (aside from Red Bull not being a substitute for sleep) they would be surrounding the pitfalls of being blindly agreeable. On one hand; saying “yes” can open up your world to new opportunities, eliminate conflict, and oftentimes feel easier. On the…
You may have attended a college sporting event and seen an organization’s name and logo featured on the scoreboard or streaming across a digital sign that wraps around an indoor arena, or noticed branded signage posted in the food court or lobby. Those are just a few examples of prime real estate that Colleges offer…
It’s never too late to plan. To that end, it’s important to develop a communications plan to support the approved business objectives of your financial institution. Equally important is to have that communications plan and corresponding budget finalized and approved internally. The beauty of this approach is enabling – or perhaps “empowering” is a better word…
Is your content translating to more business? Bottom line is if your content isn’t reaching your leads then you’re missing out on an opportunity. There’s a reason why content marketing is being echoed throughout digital marketing as one of the most prevalent strategies of 2019. With the right content marketing strategy, you could generate over…
“There’s an app for that!” This iconic phrase coined (and later trademarked) by Apple in the mid-2000’s has shown to be borderline prophetic as the rest of the mobile phone market followed suit with a top priority on their developer ecosystems. From 2011-2017, the Apple App Store alone saw in increase of over 2 million new…
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